Category - Branding

Software - Photoshop, InDesign

Role - Lead Designer

Overview: Create a visual identity that feels true to Chevrolet while giving Team Chevrolet their own distinctive qualities.

Challenge: There were two constraints I had to work within. One was following Chevrolet’s compliance standards, the other, basing the new rebrand off of the client’s existing logo.

Results: By working closely with Chevrolet’s compliance team, I was able to develop a visual identity that met their brand guidelines while being able to make Team Chevrolet stand out. The final outcome balanced corporate consistency with dealership individuality.